The Best Way to Buy New Computers

You’ve decided to buy a new computer for your business, perhaps even a whole set of computers. You can almost taste the excitement as you think about those sleek new machines and how much faster your employees will be able to do their work. There’s just one thing left to do: actually choose which ones. That’s where it gets tricky. Most people pop out to their local retail store and look at the display models, then get overwhelmed when the salesperson starts throwing words like CPU and RAM around. Unfortunately, that scenario almost always ends up with your business having the wrong computer. Here’s why, and what you should do instead.

Most retail salespeople are minimally trained: Unsurprisingly, salespeople are trained to sell! They may have an interest in computers and they’re certainly great at reading the words on the box to you, but that’s the limit of their expertise. …